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As McDonald’s modernizes its menus and interior displays and ordering and serving system, the mid-20 th century sign is completely out of place in the 21 st century. Every day, when I look out of my front window, I see the iconic McDonald’s sign – the big “M” that forms the “Golden Arches.” Below the name is the slogan “_ billion sold.” Below that is a letter board when an employee on a ladder places by hand the letters that spell out the current special. It is also a crisis in identity as a late-twentieth-century innovator in take-out foods tries to retain its leadership in a complex twenty-first-century “good fast food” marketplace. I am writing to suggest a useful change in the way McDonald’s presents itself to its current and potential customers. But I don’t think the NSA can find the email addresses of McD’s execs.) (Why I used snailmail is another story of wasted time. Why not use this same kind of technology for the outside advertising? I think that this would be a good idea? So, I tried to bring this idea to the attention of McDonald’s corporate management in the person of Mike Andres, President of McDonald’s USA based in Oakbrook, Illinois. The information about old and new items, breakfast and lunch items, seasonal and special items, and its every increasing array of beverages is presented the way you might see them on a big screen monitor: digital, dynamic, and contemporary. First, here’s an example of what I see every day.Īll over the world, McDonald’s has installed digital displays inside its customer service area. This brings me to my own effort to simultaneously improve McDonald’s imaging and class up my neighborhood. And, as I just stated, people who want to find a McDonalds don’t need a light in sky, just a digital device. And since all of McD’s competitors have similar vulgar signage – no longer out of competitive necessity, but out of habit – McDonald’s big signs give it no advantage.
#IS THERE ANYWAY TO HACK FACADE SIGNAGE DOWNLOAD#
Today, anyone with a computer, tablet, or smartphone can locate any McDonald’s on Earth and download the directions to get there.
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Like a church spire or lighthouse, the golden arches looming above the horizon was a beacon to newly converted customers. The tradition of large gaudy signs reflects an earlier time when “fast food” was take-out food, and take-out food was sometimes spur of the moment or where’s a place to stop on the highway food. If you want to give a trendy neighborhood the look of its pre-trendy past, find a corner, plant a McDonald’s on it, and grow a 25 foot tall “M.” Your neighborhood will acquire instant proletariat caché. The “Golden Arches” symbol is indeed iconic. Below it is an illuminated sign advertizing the current special item, stated in terminology negotiated between the management and the employee who climbs an extension ladder to place the letters on the sign. The “Golden Arches” stand above the restaurant proclaiming that over some number of billions of something have been sold. But the most iconic feature of the restaurant – and thousands of other McDonald’s around the planet – is still in place. The new façade and interior, while not stylish, are at least modern, with wallpaper that attempts to be artsy, and a new service counter with digital displays of menu items and the number of the order that’s ready for pick-up. It’s been here for over 25 years, but a couple of years ago, it was remodeled, inside and outside. Like many people, I live near a McDonald’s restaurant. Posted: Novem| Author: wsettles | Filed under: Popular Culture | Leave a comment Here’s What Happened When I Offered Some.